On July 7th at 6pm, I hosted my Instafood Workshop at Scotland Yard in SF. When Scotland Yard in SF agreed to have me host my Instagram Workshop at their venue, I couldn’t have been more excited. Scotland Yard is one of my favorite restaurants in SF, serving a double hash burger that is a top 3 burger in SF. Thanks to Executive Chef Jason Raffin’s generosity a few months ago, a friend and I shared the entire menu - all 19 courses in its greatest glory. I only wished to return the favor by helping this restaurant grow by hosting a unique event. As a result, many people associate this restaurant with me and there was much outreach and exposure via the Instagram community, which resulted in many more customers within the first month.
Since this was the first Instafood workshop, I focused on the bare basics and covered mostly breadth: such as how to take photos at different angles, basic lighting principles, and how anyone could do it. I was pleasantly surprised that 30 people showed up to the event. During the event, someone told me that I was featured on SFGate which prompted many people to contact me in the following weeks after the event as to when my next event would be. I’m thankful to have received hundreds of inquiries on my workshop and am pleased to announce that I will be holding a series of 3 Instafood Workshops in the next months.
What to expect next: In the Instafood series, I will go into depth in lighting, composition, editing, tagging, camera gear, as well as fundamental business principles needed on how to turn your hobby into your dream job. I’m super excited to announce that my next Instafood Workshop is on August 22nd at 7pm at The Lodge.
Once we have enough Instafood Workshops running concurrently, with the right instructors, we will begin to offer beginning, intermediate, and master classes.