Work. Life. And Balance.

It's essential to take some time off work. It helps us regain energy and focus.

More importantly, time off work keeps us grounded in the things that are most important to us in life, lest we forget.

Working 12+ hour days is not healthy, and I wouldn't recommend it to anyone. At the end of the day, what we do for others matter most. To me, my relationship with my friends, family, and significant other matter most.

In my opinion, focusing on business and clients doesn't keep me warm at night. And warmth is important to me.

Less carbs

Ever since I started Dish Crawl Co, it's been hard to keep healthy. As such, I've been going through waves of feeling as if I've eaten a lot and very, very much. I'm often confused as to how much I've actually eaten. In order to stay accountable, I will write down what I plan to eat less of:

- Need to eat less carbs (cut down on bread, noodles, rice). Goodbye to bread at the beginning of the meal.

- Cut down on desserts (croissants, ice cream, boba, cake). These are not necessary, and will need to eat more fruit to replace this.

Goals and accountability

Goals can't exist without accountability. For this reason, I'll leave my goals here in plain sight, in order to be held captive to them. Thus far in 2017, though it's been a strong year in many regards, I have fallen short of a few goals in my personal and professional life. In a strong push to combat this, here are my goals:

1) Traveling: I'd like to travel more to broaden my perspectives about the world, to experience different lifestyles, and to understand culture of other people live. More specifically, by the end of 2017, my goal is to visit Los Angeles many times, San Diego, Vancouver, and New York City. In 2018, my goal is to visit Hong Kong, China, Taiwan, Malaysia, Singapore, and Thailand.

2) School: I plan to finish school as soon as I can.

3) Business: By the end of 2017, I plan to hire a full-time Operations Manager to assist me on all day-to-day activities. This would give me the opportunity to start my next venture by February 2018.

4) Lifestyle: Treating yourself right is key. By summer of 2018, I plan to rent my own place in order to sleep, eat, and feel better. It's crucial to have a quiet, calm environment to sleep in, and the food we put into our body on the daily, dictates how we ultimately feel. This would also give me the opportunity to fully schedule my day, hour-by-hour, which is important to me.

5) Fitness: I've been meeting my fitness goals, but aim for growth. Once I'm able to eat better, I can leverage that into greater gains.

Hold me accountable.


7 things

1) develop an abundance mindset. and stay positive.

2) not everyone will like what you do. some may even hate it for no reason. accept this.

3) people only see the end result, and fail to see the journey in-between.

4) happiness comes from the smallest things in life. children and animals. the sun when it is out. drinking a cup of tea. dining out at the city's hottest restaurants does not make one happy.

5) invest in today.

6) treat others exactly how you want to be treated.

7) health is everything. eat extremely healthy and exercise at least 5 times a week.


16 hours a day

24 hours in a day, 16 of which are waking. 10 hours go to work. 2 hours go to eating. 2 hours goes to commuting. 2 hours goes to leisure activities. Lift each other up and I'll gladly fit you into my life. Otherwise, don't waste my time.

Status quo

We must always seek to challenge status quo, not for the sake of rebelling, but in search of what's right versus what's wrong. If we fall into tradition without consideration, this lack of evaluation and awareness is very dangerous.

I pray that I lead by example as my work as an entrepreneur and relationships with others conforms as such.



There are many reasons why I've been on social media less lately, but the main reason boils down to authenticity and lack thereof. I really dislike how Instagram misrepresents who I am as a person and how people who view it can make such broad assumptions about my life. Unfortunately, if you've been following it, know and understand that the image on Instagram is not me, and it is only my work. While I enjoy my work, I do not consider my work an extension of who I am as a person, my likes, dislikes, my personality, the struggles that I face on a daily basis, or anything other than it is just merely my work. At the end of the day, I'm just an individual with an average life, and Instagram fails to encapsulate such, that it is painfully disconcerting when people reference my Instagram as an extension of myself. It is seriously dissonant.

I'm very thankful for the endless support that I've received for my work, but understand that I do not have to post on Instagram when asked to (I've been asked where I was at least 100+ times the past month), and I prefer to get to know people in real life. I want to hear about your hopes and dreams, your struggles, who you are as a person, rather than see things in a light that is just so fucking one-sided and empty.

Social Media

What bothers me most about social media is the artificiality of it. Someone's life may look all put together, but in reality it is far from it.

musings of a food photographer / food entrepreneur

It isn't always easy. This is a subject that's deep and personal to myself and I haven't really been able to put it into words. Many friends and acquaintances look upon me and my work and say you're an inspiration or a similar expression of "your life must be super exciting."

Let's get back to the drawing board though.

Everyone's journey is invisible. You're unable to see what's actually going on in someone's life. You're able to make assumptions and attributions based off the minutes or hours you seem them, and the rest you fill in the gaps with social media.

What bothers me about social media is that people do not understand each other. There's a huge connect between the who you really are versus the facades that are visible.

For business reasons, I must continue to put up jer.chung as it is a brand and not a person, however much I consider myself an artist and not so much a business person.


I've recently realized my mistakes in my life. It dawned on me that I have to fix them. I can't repeat the same mistakes.

I sometimes have these suppositions that I am not doing enough with my life or maybe that I screwed up things in the past regarding my career, academic, or love life. As if it's indicative of imposter syndrome.

I sometimes wonder whether I'm doing the right thing with my life, to simultaneously burn myself out with an MBA program while trying to run my own food tech startup. Whether it's easier to just join a 9-5 and to be a sheep like everyone else.

But no, most people are wrong in this world. This is why leaders comprise such a small portion of the world. And even so, many leaders are wrong.

I reconcile that it's in my best interest to stray away from the norm, to keep fighting for what's right, and being authentic to who I am. I realized that I never want to work a 9-5, but there may be a day if this all fails that I might have to, temporarily or whatnot.


Would I recommend anyone to be a food photographer / food entrepreneur? I'm not so sure.

I don't mean this to be a piece that resonates with other liberal millennials hogwash - a subtle reference to how we are always whining and entitled. The hustle is difficult and requires constant attention, planning, and action.

It requires an immense amount of attention and even if you're burnt out tired, you need to be responsive via email and calls and be willing to meet and drive long distances while it's raining really hard outside.

There are days of ups and downs - where I feel like I made it and can rent a house in SF, or also days where I feel I'm going to starve over.

I'm good with action and impulsivity, but not planning. And it's sometimes scary, not knowing what will happen next.

Entrepreneurship is a difficult journey, because no one tells you what to do and you must hold yourself accountable for everything. Your friends and family will be there to root you on, but have no idea what you're actually doing.

It's a journey that I'm not so sure I'd recommend to everyone; it does take a certain type of personality type for it to all work.

Stay hungry,