musings of a food photographer / food entrepreneur

It isn't always easy. This is a subject that's deep and personal to myself and I haven't really been able to put it into words. Many friends and acquaintances look upon me and my work and say you're an inspiration or a similar expression of "your life must be super exciting."

Let's get back to the drawing board though.

Everyone's journey is invisible. You're unable to see what's actually going on in someone's life. You're able to make assumptions and attributions based off the minutes or hours you seem them, and the rest you fill in the gaps with social media.

What bothers me about social media is that people do not understand each other. There's a huge connect between the who you really are versus the facades that are visible.

For business reasons, I must continue to put up jer.chung as it is a brand and not a person, however much I consider myself an artist and not so much a business person.


I've recently realized my mistakes in my life. It dawned on me that I have to fix them. I can't repeat the same mistakes.

I sometimes have these suppositions that I am not doing enough with my life or maybe that I screwed up things in the past regarding my career, academic, or love life. As if it's indicative of imposter syndrome.

I sometimes wonder whether I'm doing the right thing with my life, to simultaneously burn myself out with an MBA program while trying to run my own food tech startup. Whether it's easier to just join a 9-5 and to be a sheep like everyone else.

But no, most people are wrong in this world. This is why leaders comprise such a small portion of the world. And even so, many leaders are wrong.

I reconcile that it's in my best interest to stray away from the norm, to keep fighting for what's right, and being authentic to who I am. I realized that I never want to work a 9-5, but there may be a day if this all fails that I might have to, temporarily or whatnot.


Would I recommend anyone to be a food photographer / food entrepreneur? I'm not so sure.

I don't mean this to be a piece that resonates with other liberal millennials hogwash - a subtle reference to how we are always whining and entitled. The hustle is difficult and requires constant attention, planning, and action.

It requires an immense amount of attention and even if you're burnt out tired, you need to be responsive via email and calls and be willing to meet and drive long distances while it's raining really hard outside.

There are days of ups and downs - where I feel like I made it and can rent a house in SF, or also days where I feel I'm going to starve over.

I'm good with action and impulsivity, but not planning. And it's sometimes scary, not knowing what will happen next.

Entrepreneurship is a difficult journey, because no one tells you what to do and you must hold yourself accountable for everything. Your friends and family will be there to root you on, but have no idea what you're actually doing.

It's a journey that I'm not so sure I'd recommend to everyone; it does take a certain type of personality type for it to all work.

Stay hungry,